From Zombos Closet

Pressbooks (Horror, Sci Fi, Fantasy)

Movie Pressbook: The Swarm (1978)
Part 1

An all-star cast couldn’t generate enough buzz for this Irwin Allen disaster movie to survive its box office, but this oversized, 32 page, pressbook for The Swarm is still killer. Irwin Allen, by the way, added all those spiffy aliens to his television shows like Voyage to the Bottom of the Sea because he felt it boosted ratings. Known as the Master of Disaster, his disaster movies could be rather disastrous financially, but The Towering Inferno is a good flick.

The-swarm-pressbook-1

20,000 Leagues Under the Sea (1954)
Pressbook Part 2

Go to Part 1

In this second part to Walt Disney’s 20,000 Leagues Under the Sea movie pressbook we see the ad mat pages (newsprint and poster advertisements), the coloring page (a subject  I will explore in a future post), the theater displays such as banners, flags, etc., and the always interesting exploitation ideas.

20000 leagues under the sea pressbook-11