A poverty row potboiler from Republic Pictures. Leonard Maltin gave it 1 and a half stars. Still, on my to see list. The poster art is excellent.
Comic reader version: Download Catman of Paris Pressbook
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An incredible amount of merchandising went into promoting the Lone Ranger, even before he hit the theaters. With television episodes, comics, books, radio, toys, and General Mills and American Bakeries food products already gobbled up by kids daily, a movie would be easy to promote. Hi-Yo, Silver! indeed.
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The Lone Ranger and
The Lost City of Gold (1958) PressbookRead More »
With a tagline like "They'll roast anybody in their path!" you can't go wrong. Here's the pressbook for Godzilla Raids Again (1955), also titled Gigantis the Fire Monster for the English dubbed (and edited) release in 1959. It was shown in a double bill with Teenagers from Outer Space or Rodan. I would have preferred seeing it with Rodan, but I admit to a fondness for Teenagers. The poster art figures prominently in the promotion, but there's a coloring contest mat and a TV trailer to "move audiences from their living-room chairs to the seats of your theatre."
In a first for really, really, really going the extra mile for promoting a movie, the exploitation page takes the grand prize for stellar idea: "local armory might be willing to lend you a sub-machine gun, bazooka, flame thrower and grenade rifle, like weapons used in the picture. Strap them on lobby board or behind a roped-off area and explain that 'These weapons are no match for Gigantis."
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H.G. Wells goes after Jack the Ripper in the 20th Century. What more can you ask for?
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The Golden Voyage of Sinbad did well in theaters. On a budget of $982,351 it grossed $16 million. I always enjoy watching Tom Baker as the evil Prince Koura. The role led to his becoming the 4th Doctor in Doctor Who.
Here’s the Spanish pressbook for Forbidden Planet. Download Forbidden Planet Spanish Pressbook (comic reader version).
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A large pressbook for a classic movie, The Time Machine, is packed with promotional material. From the Coppertone suntanning lotion tie-up, the coloring contest mat, a 40×60 display poster on heavy board, Dell comic book, record tie-in, and Yvette Mimieux's fasion. Whew.
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The Danish Programs can be pretty small: 4.5 x 6 inches, but wonderfully collectible because of that, along with their often eye-catching covers. Here's the one for The Beast with Five Fingers starring Peter Lorre.
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The Beast With Five Fingers (1946)
Danish ProgramRead More »
Great smaller-sized Mexican lobby card for The Empire of Dracula, although a bit confusing for die hard fans as it mixes up a few movies through its illustration and sub-title. The Dracula in the illustration looks like German Robles (El Vampiro, The Vampire's Coffin, not the fang-meister in the inset scene (Eric del Castillo), and The Brides of Dracula ( Las Mujeres de Dracula) this movie is not. I guess they needed all the name recognition they could muster to sell theater tickets. The lobby itself has a wonderful primitiveness to it that's quite colorful. By the way, Dracula in this movie is called Draculstein. Go figure. A sequel character could be called Frankenula.
Here's the Belgian pressbook for Terror of the Tongs. The striking cover, with its perfect use of white highlights, caught my eye. Christopher Lee didn't play Fu Manchu here, that would follow in 1965 with The Face of Fu Manchu.
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Here is the Belgian pressbook for 13 Ghosts (1960). Foreign pressbooks are always so concise (although I've not see any Bollywood ones in-depth, yet, so I may be overstating here). this pressbook is one sheet, folded to create four letter-sized pages. Nice and concise, like I said.
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