Here's the 1955 re-release pressbook for The Sea Hound serial with Larry "Buster" Crabbe. The smarty-pants patches promotion, as a giveaway, is novel. Note to "sort patches into two groups: one for small children and one for teen-agers." On page 2 it's mentioned that patches were used "for smooth selling of Adventures of Captain Africa and other smash Columbia super-serials." I quickly reread that pressbook and found the patches were both plastic and cloth, and 2.5 inches. Looks like 1955 was the year for patches as giveaways.
ComicRack reader version: Download The Sea Hound Pressbook
Set sail for more pressbooks From Zombos' Closet!
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