Another splendidly designed folder-styled double bill pressbook from Howco International for their drive-in trade: My World Dies Screaming and Lost Lonely and Vicious. My World Dies Screaming touted using the gimmick of subliminal perception with their "The First picture in 4th Dimension, See it without glasses!" This 4th dimension consisted of using one-frame images to heighten your anxiety and fear. Needless to say, it wasn't "destined to be the most talked of picture of all time!" But you can admire the hyperbole at least, as it is attention-catching.
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