From Zombos Closet

Pressbooks (Non-Horror)

The Devil Thumbs a Ride (1947) Pressbook

A noir with Lawrence Tierney. From the Nitrate Diva: “This pulpy, high-octane B noir from RKO flirts so outrageously with comedy that you may not see its nastiest blows coming. Deranged tonal shifts and a farfetched plot make The Devil Thumbs a Ride more disturbing than many comparatively somber and cohesive entries in the noir canon. Murder, sadism, depravity, greed, and betrayal: that’s business as usual. But peppered with wacky sitcom-style hijinks? Now that’s twisted.” Ditto, I say. There are slick slacks noirs, almost noirs, and plain trousers noirs; then there’s this one with  Lawrence Tierney.

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Abbott and Costello in
Comin’ Round the Mountain (1951)
Pressbook

A light-hearted romp with the usual shenanigans. What cracks me up every time is the bit between Lou and Aunt Huddy (she dabbles in the black mountain arts). Lou wants a love potion. Both get into a tiff, make voodoo doll effigies of themselves and start sticking it to each other. I love it. Dorothy Shay (The Park Avenue Hillbillie) sings some songs. What’s not to love?

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The Secret Code (1942) Pressbook

Columbia focused on World War II saboteurs with The Batman and The Secret Code serials. In The Batman, J. Carrol Naish played Dr. Daka, a Japanese mastermind, who, with his henchmen, tangled with the caped crusader. In The Secret Code, the evil Nazi mastermind, Jensen, is played by Trevor Bardette. J. Carrol Naish, again sporting ludicrous makeup, played Charley Chan  in the 1957 television series, The New Adventures of Charlie Chan. During an interview conducted by Ben Mankiewicz, the 93 year old James Hong, who played Chan's Number One Son, mentioned how Naish had him fired from the show because he missed a line. My respect for Naish has dropped quite a bit after that revelation. How absurd too: Naish gets the real Asian actor fired. Wild. 

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The Secret Code (1942) Herald

Here is the theater herald for The Secret Code (1942) Columbia serial. The Black Commando, a competing action hero to Republic’s Spy Smasher, fights Nazis through fifteen chapters. See The Files of Jerry Blake for a detailed decoding of the serial. Interestingly, especially for a kid into cool stuff, the code tutorials at the end of each chapter were informative. I wonder how many kids sent around coded notes in their classrooms after seeing The Secret Code?

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Three Strangers (1946) Pressbook

Give me any movie with Sidney Greenstreet and Peter Lorre in it and I'm already sitting with the popcorn or wine or beer or (insert your own beverage or food of choice), and I'm golden. Put a little rain in the sky, a little dark in the streets, and  a cozy couch or chair to go limp in, and I'm more than golden. Of course, add a theater balcony (remember those?) and a big screen, and I'm in heaven, pure and simple. This movie is such an odd little gem, with fate, destiny, and tangled webs of lives between the two, all bottled up by a sweepstakes ticket and a fascination with a small, hopefully wish-granting, statue.  

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Raw Deal (1948) Pressbook

At 24 pages, this 11 x 17 inches pressbook is a good deal of promotion, theater ballyhoo, and actor articles. Take a look at the portable Emerson Radio (I’d still want one!) or the “inner sanctum” wallet (ditto). Very interesting is the 16-page comic story in Mysterious Traveler Comics. The blurb reads “…offering at a special low rate reprints of this section for use as heralds or as kiddie program giveaway.” Kiddie program giveaway? Never thought a crime noir movie would be good for a kiddie giveaway. Go figure.

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Johnny O’Clock (1947) Pressbook

After you watch enough movies from the 1940s you get a feeling the men did most of the heavy lifting storywise. Women were either hometown girl, femme fatale, or cute and sassy cut outs to paper over. While the guys threw all the punches, the woman either dodged, sidestepped, or pulled out a gun to handle the situation if those fists were aimed to close. I mention this because if you look carefully at the poster art for Johnny O’Clock, guess who’s in the driver’s seat and who’s tagging along for the ride. Men: can’t live with them, can’t find a safe enough place to stash the bodies. Go figure. If you haven’t seen Dick Powell playing detective Philip Marlowe in Murder, My Sweet, you really ought to. While it’s a better movie than this one, he always gives a hardboiled, smart ass performance that’s pure noir alley, so you can’t go wrong catching this one too.

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13 Hours by Air (1936) Pressbook

This Paramount airborne thriller has a nifty cast that includes Brian Donlevy, Dean Jagger, Fred MacMurray, Joan Bennett, Zasu Pitts and others. It has the usual beautiful blonde-intoxicated male driven plot with a few twists and turns. Of particular interest for us jaded passengers is the United Airlines Boeing 247 and tour of airports. Those were the days.

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Song of the Thin Man (1947) Pressbook

This is the rare and quite fragile pressbook for Song of the Thin Man, an enjoyable detective movie from an enjoyable MGM series of Thin Man movies). Unfortunately, MGM, around this time period, liked to print their pressbooks on cheap newsprint pulpy paper, which doesn’t hold up well over time. I had to be extremely careful while scanning this beauty, but even then I added more rips in the browning paper. But there’s a wealth of creative promotion and style here, so it was worth it. I hope you think so too. This movie was the sixth and last one in the series.

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Tarzan the Ape Man (1932)
Pressbook Supplements

Along with the pressbook, many times there were advertising or promotion supplements. These were printed inserts that included promotional articles and ideas, merchandising tie-ins, poster advertising, theater lobby displays, and additional newspaper adverts. Here are the two supplements (2 pages and 4 pages) for Tarzan the Ape Man. Johnny Weissmuller had a contract to promote BVD underwear. When the movie rolled around, a given tie-in for BVD was a no-brainer. 

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Tarzan the Ape Man (1932) Pressbook

At 18.75 x 12.5 inches, this 8 page pressbook is large and packed with promotion for the ape man. Unfortunately it was printed on thin, acid-prone paper, so handling had to be kept to a minimum for scanning. Also, I think the paper was tan originally, not white, so I refrained from doing any color correction. This is the sexiest (thank you pre-code!) of the Tarzan movies with Maureen O’Sullivan and Johnny Weissmuller swinging through the trees and audiences wishing they could too. Angelo Rossitto plays an evil native dwarf. (His team-ups with Bela Lugosi were fun to watch.)  I wish they had done more of them. Johnny Eck (Freaks) plays the bird creature. The ape costume during the climactic battle scene must have been pretty scary-looking back then, but now is somewhat lacking. Overall, still a fun, romantic action movie.

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Tarzan and the Amazons (1945) Pressbook

Another lost city reluctantly found, another treasure stolen by dastardly white hunters. Brenda Joyce takes over the role of Jane (but without the chemistry of Maureen O’Sullivan) and Tarzan’s home atop the Great Escarpment changes into a next door over from the trading hut location. So, both chemistry and mystery start leaving the series at this point. But still a fun watch as they bring on the Amazons (or “forest maidens” as the pressbook promotes). Coming at the end of World War II, storylines with empowered women made the circuit, but still with feminine frills on, so to speak. Best not to scare the male audience too much.

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