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Pressbooks (Non-Horror)

Little Tough Guys in Society (1938) Pressbook

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I'm not sure how good this could be without Leo Gorcey or Huntz Hall, but here's the Dead End Kids without some of the kids. Between Universal, Warner Brothers, and Monogram, the kids did keep quite busy. It's amazing to think they started out in drama, but moved into comedy, in the various incarnations. My favorite run, overall, would be with them as The Bowery Boys. 

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Last of the Pony Riders (1953) Pressbook

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Here's the pressbook for Gene Autry's last feature film, Last of the Pony Riders. You can thank Mr. Autry for Rudolph the Red-Nosed Reindeer, Frosty the Snowman, and Here Comes Santa Claus. My favorite Gene Autry movie is, of course, The Phantom Empire.

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The Cowboy and the Indians (1949) Pressbook

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The old cowboy movie pressbooks are usually chock full of promotion. Being a singing cowboy sure helps, too. Take that, Buzz Lightyear! I was very lucky to find this pressbook with some of the original newspaper printing mats.  I'm not that familiar with these, but I'm guessing they would be used to make the metal plates used for typesetting the movie ad into the page or for theater heralds. 

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Deadly China Doll (1973) Pressbook

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The Deadly China Doll pressbook is light on article information or promotional material, but it does use pictures and poster art to sell this action movie. You may remember Angela Mao from her brief appearance in Enter the Dragon. If you haven't seen her other movies, shame on you. 

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Forbidden Women (1948) Pressbook

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The colorful and provocative cover for this 1948 movie pressbook caught my eye. I'm sure Forbidden Women was a spliced together cheapie set for drive-in consumption.  Lloyd Friedgen also released the "throbbing drama of shackled youth" Child Bride (1938). He also edited some episodes of The Banana Splits Adventure Hour (1968). Go figure. 

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The Naked Prey (1965) Pressbook

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Cornel Wilde was a very good director as well as an actor. In The Naked Prey he uses minimal dialog and relies on the tension of the chase. In the science fiction movie, No Blade of Grass, he again explores the struggle for survival, but on a larger social scale. 

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D.O.A (1949) Pressbook

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One of my favorite film noirs, D.O.A is a bit sappy in the romantic dialog department but the movie still packs a wallop. Edmond O'Brien is perfect as Frank Bigelow, a guy torn between settling down with a great gal who adores him and his urge to sow some wild oats. Unfortunately for him, it gets complicated and the clock starts ticking. You want hard-boiled film noir? This is one of the classics. 

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The Lone Ranger and
The Lost City of Gold (1958) Pressbook

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An incredible amount of merchandising went into promoting the Lone Ranger, even before he hit the theaters. With television episodes, comics, books, radio, toys, and General Mills and American Bakeries food products already gobbled up by kids daily, a movie would be easy to promote. Hi-Yo, Silver! indeed.

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