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Pressbooks (Horror, Sci Fi, Fantasy)

Movie Pressbook: Moon Zero Two (1969) Part 2

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In Part 2 of our coverage on  the Moon Zero Two pressbook, the last 7 pages include more publicity and promotion ideas including Revell model kits, color-in drawings for newspapers, luggage for that moon trip (yes, product placement was done in the 1960s, too!), ice cream tie-ins (called tie-ups, here; those Brits are so into bondage), and finally, as if it were an afterthought, the poster blocks page. The marketing for this movie was extensive, judging by this pressbook. Very impressive, really. (Note: the pages do not appear in the order printed.)

 

moon zero two pressbook

 

moon zero two pressbook

 

moon zero two pressbook

 

moon zero two pressbook

 

moon zero two pressbook

 

moon zero two pressbook

 

moon zero two pressbook

 

Movie Pressbook: Moon Zero Two (1969) Part 1

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This 12 page pressbook from Warner-Pathe Distributors, Ltd. covers all the bases: kiddie audiences, it’s in here; astronaut pens, and moon-buggy rentals, it’s in here; gogo-booted females baring skin for the guys, it’s in here; future fashions that remind you of Gerry Anderson, it’s in here, too. All of this courtesy of Hammer Studios. I have to split this into two posts because it’s so overwhelming. And man, I’d take on James Bond for that fold display artwork. Wouldn’t you?

 

moon zero two pressbook

 

moon zero two pressbook

 

moon zero two pressbook

 

moon zero two pressbook

 

moon zero two pressbook

See Part Two of the Moon Zero Two pressbook.

Double Bill Pressbook:
The Brain That Wouldn’t Die
and Invasion of the Star Creatures

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I left out a few pages of poster admats. These American International pressbooks usually run around 11" x 14," and have pull-out pages to highlight the various sized posters for each movie. The Brain That Wouldn't Die was another B-movie staple seen on television during the 1960s and 1970s horror hosted and hostless shows.

brain that wouldn't die pressbook

 

brain that wouldn't die pressbook

 

brain that wouldn't die pressbook

 

brain that wouldn't die pressbook

 

brain that wouldn't die pressbook

 

brain that wouldn't die pressbook

 

brain that wouldn't die pressbook

 

Double Bill Pressbook:
The Brain From Planet Arous
and Teenage Monster

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The Howco International Campaign Kits are wonderful examples of high class print marketing for low class movies (hey, I still love them). These folder-styled pressbooks, around 11" x 17" in format, are colorful and simple, but the paper quality is high and the impression of the overall presentation is impeccable, especially when you consider  they were targeted to drive-in venues. The main attraction's marketing sheets–poster admats and publicity information–were placed in the left side pocket, and the second attraction's sheets were situated on the right. 

(And…The Brain From Planet Arous is one of my guilty pleasures, especially because of John Agar. For me he epitomized the 1950s and 1960s B-move wave of science-horror.)

 

howco brain from planet arous campaign kit pressbook

 

howco brain from planet arous campaign kit pressbook

 

howco brain from planet arous campaign kit pressbook

 

howco brain from planet arous campaign kit pressbook

 

howco brain from planet arous campaign kit pressbook

…

Double Bill Pressbook:
The Brain From Planet Arous
and Teenage MonsterRead More »

Double Bill Pressbook:
The Haunted Strangler
and Fiend Without A Face

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Here's the double bill pressbook for The Haunted Strangler and Fiend Without A Face. The lip-biting Boris Karloff photo is priceless. I left out some of the pages as they contained assorted poster sizes for ordering. This oversized pressbook is approximately 12" x 17".  (To make reading easier, some of these pages will open in the same window, where you can click on them to enlarge. Use your browser's back button to return to the main post.)

double bill pressbook the haunted strangler fiend without a face

double bill pressbook the haunted strangler fiend without a face

double bill pressbook the haunted strangler fiend without a face

double bill pressbook the haunted strangler fiend without a face

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double bill pressbook the haunted strangler fiend without a face

double bill pressbook the haunted strangler fiend without a face

double bill pressbook the haunted strangler fiend without a face

Double Bill Herald: The Haunted Strangler
and Fiend Without A Face

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This is the herald giveaway for the double bill of The Haunted Strangler and Fiend Without a Face. For $5.25 per 1000, the theater could hand these out as free promotional items for this double bill to patrons. Of particular note is how women in distress (and undress) figure prominently in the advertising. I suppose these two big shockers weren't enough to bring in the rubes, so a little cheesecake was served. The movies, I mean.

herald for the haunted strangler and fiend without a face pressbook
herald for the haunted strangler and fiend without a face pressbook