Double Bill Pressbook:
Blood Suckers and Blood Thirst
The "exploitation aid"mentioned in this bi-folded, one sheet pressbook is a keeper; the movies, not so much.
Pressbooks (Horror, Sci Fi, Fantasy)
Double Bill Pressbook:
The Brain That Wouldn’t Die
and Invasion of the Star Creatures
I left out a few pages of poster admats. These American International pressbooks usually run around 11" x 14," and have pull-out pages to highlight the various sized posters for each movie. The Brain That Wouldn't Die was another B-movie staple seen on television during the 1960s and 1970s horror hosted and hostless shows.
Movie Pressbook: Man Beast (1956)
The "SEE:" promotional gimmick is in high swing on this movie.They missed the SEE: A poorly dressed barefoot woman with an open blouse daring to take on the icy snow . Maybe she thought the Man Beast was a wool blanket.
Double Bill Pressbook:
The Brain From Planet Arous
and Teenage Monster
The Howco International Campaign Kits are wonderful examples of high class print marketing for low class movies (hey, I still love them). These folder-styled pressbooks, around 11" x 17" in format, are colorful and simple, but the paper quality is high and the impression of the overall presentation is impeccable, especially when you consider they were targeted to drive-in venues. The main attraction's marketing sheets–poster admats and publicity information–were placed in the left side pocket, and the second attraction's sheets were situated on the right.
(And…The Brain From Planet Arous is one of my guilty pleasures, especially because of John Agar. For me he epitomized the 1950s and 1960s B-move wave of science-horror.)
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Double Bill Pressbook:
The Brain From Planet Arous
and Teenage MonsterRead More »
Movie Pressbook: They Call Her One Eye (1973)
And I bet you thought Hobo With a Shotgun was da bomb. Dig the nifty eye patch giveaways. They're quite a fashion statement. The tagline is quite an exploitative movie-type statement, too. Kill Bill, make room for One Eye!
Movie Pressbook: Grave of the Vampire (1972)
A quintessential 1970s horror movie…not saying it's good or bad, just quintessential.
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Double Bill Pressbook:
The Haunted Strangler
and Fiend Without A Face
Here's the double bill pressbook for The Haunted Strangler and Fiend Without A Face. The lip-biting Boris Karloff photo is priceless. I left out some of the pages as they contained assorted poster sizes for ordering. This oversized pressbook is approximately 12" x 17". (To make reading easier, some of these pages will open in the same window, where you can click on them to enlarge. Use your browser's back button to return to the main post.)
Double Bill Herald: The Haunted Strangler
and Fiend Without A Face
This is the herald giveaway for the double bill of The Haunted Strangler and Fiend Without a Face. For $5.25 per 1000, the theater could hand these out as free promotional items for this double bill to patrons. Of particular note is how women in distress (and undress) figure prominently in the advertising. I suppose these two big shockers weren't enough to bring in the rubes, so a little cheesecake was served. The movies, I mean.
Double Bill Pressbook:
Beast of Blood
and Curse of the Vampires
This double bill pressbook for Beast of Blood and Curse of the Vampires is printed on a large sheet, folded to make 8, 14" x 18" pages.