I left out a few pages of poster admats. These American International pressbooks usually run around 11" x 14," and have pull-out pages to highlight the various sized posters for each movie. The Brain That Wouldn't Die was another B-movie staple seen on television during the 1960s and 1970s horror hosted and hostless shows.
The "SEE:" promotional gimmick is in high swing on this movie.They missed the SEE: A poorly dressed barefoot woman with an open blouse daring to take on the icy snow . Maybe she thought the Man Beast was a wool blanket.
The Howco International Campaign Kits are wonderful examples of high class print marketing for low class movies (hey, I still love them). These folder-styled pressbooks, around 11" x 17" in format, are colorful and simple, but the paper quality is high and the impression of the overall presentation is impeccable, especially when you consider they were targeted to drive-in venues. The main attraction's marketing sheets–poster admats and publicity information–were placed in the left side pocket, and the second attraction's sheets were situated on the right.
(And…The Brain From Planet Arous is one of my guilty pleasures, especially because of John Agar. For me he epitomized the 1950s and 1960s B-move wave of science-horror.)
…
Double Bill Pressbook:
The Brain From Planet Arous
and Teenage MonsterRead More »
And I bet you thought Hobo With a Shotgun was da bomb. Dig the nifty eye patch giveaways. They're quite a fashion statement. The tagline is quite an exploitative movie-type statement, too. Kill Bill, make room for One Eye!
A quintessential 1970s horror movie…not saying it's good or bad, just quintessential.
…
Here's the double bill pressbook for The Haunted Strangler and Fiend Without A Face. The lip-biting Boris Karloff photo is priceless. I left out some of the pages as they contained assorted poster sizes for ordering. This oversized pressbook is approximately 12" x 17". (To make reading easier, some of these pages will open in the same window, where you can click on them to enlarge. Use your browser's back button to return to the main post.)
This is the herald giveaway for the double bill of The Haunted Strangler and Fiend Without a Face. For $5.25 per 1000, the theater could hand these out as free promotional items for this double bill to patrons. Of particular note is how women in distress (and undress) figure prominently in the advertising. I suppose these two big shockers weren't enough to bring in the rubes, so a little cheesecake was served. The movies, I mean.
This double bill pressbook for Beast of Blood and Curse of the Vampires is printed on a large sheet, folded to make 8, 14" x 18" pages.
Bats and Go-Go boots, how can you go wrong? Otherwise known as A Lizard in a Woman's Skin by Lucio Fulci.