Here's a terrific pressbook for Chamber of Horrors, filled with lurid illustrations and nifty theater giveaways like horror rings and a herald. Also noteworthy are the gimmicks to get butts in seats like the Fear Flasher and the Horror Horn. (I had to break the centerfold spread into three scans due to its size, and the pages are not in exact sequence.) The pressbook size is 11 inches by 17 inches.
This one has my vote for silliest poster artwork in a horror movie. The Devil Within Her movie itself has some unintended, but very silly moments. Joan Collins is a trooper for sure.
Exploitation suggestions include telephone greeting, radio spots, coffin in lobby, whispering campaign, you know, the usual…
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Ever notice how troubled youth in horror movies always reach for sharp implements first instead of talking to a guidance counselor? Or use those sharp implements on the guidance counselor (or other suitable authority figure) instead of more constructive communication? Go figure.
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What caught my eye here is the illustration and the clever use of the tagline. I also like David McCallum and Lloyd Bridges. Keenan Wynn's kind of fun to watch, too. And how can you pass up Marshall Thompson (It! The Terror from Beyond Space)?
I briefly met David McCallum in the 1980s, when I was shlubbing the shelves at B. Dalton's Software Etc. store on 5th Avenue in Manhattan. He was close to my height (okay, yes, short!), so we could see eye to eye. I liked that. I forget what computer program he was looking for, though.
Here are the press luncheon invitation, action accessories, catchlines, and more promotional gimmickry for this very appetizing double bill pressbook. And to think, today we only have the Internet to do all this. Bummer. And remember, There’s gold in them thar Chills!
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Double Bill Pressbook:
Werewolf in a Girls’ Dormitory
and Corridors of Blood (Part 2)Read More »
This pressbook is in my top ten favorites. Black and white, 12 inch x 17 inch format, perfect tagline, werewolf-making kit theater giveaway, suitably atmospheric press luncheon, and excellent publicity articles–what more of Nervo-Rama can you ask for? (Click to enlarge pages. And don’t try this on your mobile phone: these are BIG pages.)
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Double Bill Pressbook:
Werewolf in a Girls’ Dormitory
and Corridors of Blood Part 1Read More »
I always wanted a mustache like Alex Cord. Now I just wish I had his hair. I miss the 1970s.
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