Only 4 pages, but packed with promotional material for Chandu on the Magic Island, with Bela Lugosi. The original serial was edited down to 2 movies, The Return of Chandu and Chandu on the Magic Island. One of Lugosi's best roles, but often forgotten between his Dracula and Ygor triumphs.
I already posted the herald for this movie, so here's the pressbook. Notice anything odd about it? What's a reference to Batman doing here? The first air date for the popular and influential Batman television series, starring Adam West and Burt Ward, was in 1966. American distributors for A Study in Terror must have thought linking Sherlock Holmes with the more campy Batman would be a good butts in seats gimmick. Wow. Great way to sell a horror movie starring two iconic figures, one fictionally good, one all too real evil.
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Here's the theater giveaway to help promote the showing of A Study in Terror with John Neville as Sherlock Holmes. While Sir Arthur Conan Doyle had engaged in speculation as to who Jack the Ripper really was, his fictional creation never did.
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Here’s a very special pressbook from the closet vault. It’s the 12 x 17 inches Publicity Book for The Return of Chandu. This, the Advertising Book, and a theater giveaway Chandu Mask were presented in a large, eye-grabbing folder. Quite an impressive promotional presentation for this serial starring Bela Lugosi.
Comic book reader version: Download Return of Chandu
See more pressbooks From Zombos’ Closet.
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And since Nurses for Sale wasn't enough for trashy 1970s cinema…here's Nurse Sherri…drawn by Gray Morrow.
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Okay, so the movie's appalling, but the lurid artwork isn't. And there's a 3D version for this movie!?
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This tabloid-sized, 4-page, herald for The Abominable Snowman of the Himalayas, is quite an ambitious promotion gimmick.
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Originally titled Pajama Party in a Haunted House, this last of the beach party pictures from AIP (although there's no beach, just a pool), left AIP unhappy after wrap-up, so Boris Karloff and Susan Hart were called in to film scenes that would be added into the movie (Wikipedia). Annette Funicello and Frankie Avalon didn't make it into this one, although they appear in the other six beach movies.
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Seller seacheese has been putting these up for auction on eBay. I love the "Do Not Eat" in small print on the package. This theater giveaway for The Brotherhood of Satan has a great graphic on the front of the package. I imagine it would be cool to do this again, along with a midnight showing for the movie, but fill the package with Pop Rocks candy (or maybe even Red Hots) instead of Fright Seeds.