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Pressbooks (Horror, Sci Fi, Fantasy)

Mad Max Beyond Thunderdome (1985)
Pressbook

The third entry into the Mad Max franchise, Mad Max Beyond Thunderdome boasts a good soundtrack ,Tina Turner, and a chart-topping song, We Don’t Need Another Hero. It also boasts one of the rare times that critic Roger Ebert awarded four stars to a science fiction post-apocalyptic actioner. Like he said, “the fight between Mad Max and Master-Blaster is one of the great creative action scenes in the movies.” This Columbia-EMI-Warner British pressbook isn’t too shabby either. You wouldn’t think a movie like this would get promotional items like a crossword, maze, word search, and spot the difference newspaper competitions, but there you go. At a $10,000,000 cost, the movie netted $36,000,000 at the box office, though less money than its two predecessors. Its effect on popular culture in general, and the apocalyptic, dystopian, and wild hairdos in future movies? Priceless.

Mad Max Beyond Thunderdome 1985 pressbook

Mad Max Beyond Thunderdome (1985)
Pressbook
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The 27th Day (1957) Pressbook

An intriguing movie from the cold war era (or rather, the first one), The 27th Day involves an alien from a dying planet giving five persons the ability to destroy human life on a massive scale. Is it a test? Is it a trick? Directed by William Asher, who did a lot of television-episode directing for I love Lucy and Bewitched, and a screenplay by John Mantley (author of the novel), who went on to write for Gunsmoke, The Wild Wild West, and Buck Rogers in the 25th Century, the story has themes of global destruction, communism, and political tensions that are still relevant today. William Asher also directed the AIP beach party films of the 1960s and a forgotten slasher called Butcher, Baker, Nightmare Maker 1981 (check out Moria for more information). The one shot of the alien spaceship interior is taken from Earth vs. The Flying Saucers (both that movie and this one were produced by Columbia).

the 27th day movie pressbook

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Reptilicus (1961) Pressbook

If ever a movie needed a horror host, it would Reptilicus, a Danish import distributed by AIP. Bill Warren in his Keep Watching the Skies! American Science Fiction Movies of the Fifties (okay, so it wasn’t American or the 1950s but…), unloaded both barrels in his usual stye. “Reptilicus has the dubious distinction of being a movie so bad American International almost refused to distribute it.” The monster twist here is that if any part of Reptilicus survives it regenerates the rest. As in The Giant Claw, the monster is a puppet, with “the body…dragged around by the head.” He goes on to mention that Reptilicus flew in the European prints of the film, but they were cut for the American release. Some suing went on between AIP and Sid Pink (he wrote the story and co-directed) over the originally delivered movie, and then some suing went on between Sid Pink and AIP and Monarch Books after the novelization hit the bookshelves. Apparently the novelization was rather racy containing “lewd, lascivious and wanton desire…” Of course, none of that was in the movie, unfortunately. You be the judge! I think a double bill viewing with this and The Giant Claw should be mandatory.

Reptilicus 1961 pressbook

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Dorian Gray (1970) Pressbook

Oscar Wilde’s novel, The Picture of Dorian Gray, has been made into many movies. The earliest surviving version, according to IMDb, is one from 1915, where the sins of Dorian center mostly on cocaine use. This updated 1970 version by AIP amps up the sexual aspects of Wilde’s novel, with Dorian’s descent reflecting the more daring social and cinematic atmosphere of the 1970s as influenced by the sexual revolution that began in the 1960s.  AIP’s pressbooks tended to focus on ad mats for newspapers, posters and lobbies for theaters, then maybe a page or two devoted to exploitation and movie and actor details. They also printed on one side of the sheet, so contained blank pages. The teaser ads are especially psychedelic even without color. (courtesy of It Came From Hollywood)

AIP Dorian Gray 1970 movie pressbook page

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Bedknobs and Broomsticks (1971) Re-release Pressbook

Courtesy of It Came From Hollywood…the re-release 1979 pressbook for Bedknobs and Broomsticks. The Sherman Brothers, who wrote the songs for Mary Poppins, Chitty Chitty Bang Bang, The Jungle Book, and many others, wrote the songs for this movie. They also wrote It’s a Small World After All, so nobody’s perfect. My favorite work of theirs would be Mary Poppins, which reaches sublime heights of melody and heartstrings’ tugging. The rights to Bedknobs and Broomsticks were acquired before those of Mary Poppins, but it was shelved a few years to make way for Mary Poppins, since the stories were somewhat similar. Julie Andrews was the preferred witch for Bedknobs, but feared typecasting and demurred. Angela Lansbury eventually took the role. The movie won the 1972 academy award for Best Visual Effects over its competition, When Dinosaurs Ruled the Earth. (Click each image to expand it–you will need a BIG screen–or right-click the expanded image to download it. And you don’t need witchcraft to find more pressbooks, just rummage through our categories.)

Bedknobs and Broomsticks Rerelease Pressbook

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Tarzan Triumphs (1943) Pressbook

Tarzan contributes to the war effort in Tarzan Triumphs, but fights Nazis only with the help of Cheetah and Boy (Johnny Sheffield), but not Jane (Maureen O’Sullivan). She is tending to her sick mom back in England. But really, O’Sullivan was under contract with MGM, not RKO, Tarzan’s new studio-jungle home, so enter Francis Gifford playing the princess Zandra of Palandrya, another Hollywoody idyllic land of white in the dark jungle (and lots of pretty women), taken over by the Nazis. For a guy who has no job, has a very limited vocabulary, and has only one piece of clothing, he sure attracts women an awful lot. His “jungle people fight to live, civilized people live to fight” sure hit the nail on the head for his time, and any other time for that matter. My favorites from the Exploitation department: Design a costume for Zandra (at least she knows how to dress for company) and the costume contest for the best dressed woman as Zandra. The poster art is pretty good too. Click each image to expand it–you will need a BIG screen–or right-click the expanded image to download it.) And you don’t have to read the signs to find more pressbooks, just rummage through our categories.

Tarzan Triumphs pressbook page

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Revolt of the Zombies (1936) Pressbook

A lot of very good horror movies came out in 1936: Dracula’s Daughter, Fahrmann Maria, Devil Doll, The Walking Dead, to name a few. Revolt of the Zombies didn’t make the list. In this follow-up to cash in on the success of White Zombie, not much happens with a great premise: raising an army of the dead. Christopher Workman and Troy Howarth, in their wonderful book, Tome of Terror, Horror Films of the 1930s, point out Dean Jagger’s nuanced performance and two striking scenes, but also the dearth of atmosphere, budget-creativity, and good plotting to generate anything remotely as effective as the poster art for this movie. The pressbook is a big meh, also. To make things worse, Revolt of the Zombies was sued to stop its screen play time, being released during a re-release of White Zombie, out of fear having two zombie movies running at the same time was unfair competition for the re-release. Later horror movies like Overlord would capitalize on the military zombie theme. Victor Halperin directed both White Zombie and this movie, and Bela Lugosi’s hypnotic eye close-ups from White Zombie were clipped and used here too. To really make this a bad call all around, the zombies aren’t even zombies: they’re just people drugged into a zombie state of invincibility. Bummer.

Download the zipped images: Revolt of the Zombies pressbook

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The Land Unknown (1957) Pressbook

Almost a fun movie, but the special effects, which included a guy in a really ill-designed dinosaur suit, take away the being-there aspect quite a bit. The set itself is beautiful and, were this in color, may not have been as effective; but the matte paintings and whole diorama effect is foreboding and filled with danger in black and white. Bill Warren, in his Keep Watching the Skies!, lambasted this one pretty good. Not one of Universal's best from the 1950s, but they all couldn't be winners like Creature From the Black Lagoon. There was a real fascination, at least where cinema was concerned, with ancient or alien landscapes, ancient or alien cultures, and dinosaurs, when it came to jungle and horror movies of the 50s and 60s. And often there was always a man-eating plant stuffed in there, somewhere. You won't see newspapers running Antarctica Geography Quizzes for a movie anymore, either. 

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The Land Unknown 01

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Frankenstein 1970 (1958) Pressbook

Low budget, but a good storyline with Boris Karloff lending his expertise as a Frankenstein alumni. In this one, he has a film crew come in, pay him for the privilege of filming the monster-maker in action, and he uses the money to buy a mini-reactor to power his current project. Of course, when he starts needing spare parts, that film crew comes awfully in handy. 

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Frankenstein 1970 01

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White Zombie (1932) Pressbook

I recently snagged this original release pressbook for White Zombie, starring one of Bela Lugosi's iconic roles as Murder Legendre. Unfortunately it was printed on newsprint paper, which deteriorates pretty quickly. But here it is, possibly for the first time online. You can see the re-release 1938 version here. Poor tape repairs aside, notice the cover is one for mailing the pressbook without an envelope. Another cool feature is that you can see the pricing for lobby cards, giveaways, and other promotional items. I added a quick snapshot of my Murder Legendre model kit for good measure.

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White Zombie 01

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