And then there are movies like The Green Slime. The poster art is the best part. Trust me. Here's the comic book reader version: Download Green Slime Pressbook. I recommend double-billing this with Mutiny in Outer Space (1965) for your viewing (dis)pleasure.
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I already posted the rare The Care and Handling of Psycho companion guide that came with this 32 page pressbook, and the 4 page herald. Taken as a whole, this was an impressive promotional campaign that copied the William Castle zeal for movie promotion and took it into overdrive, tapping into Alfred Hitchcock’s cheeky macabre sense of humor to sell, sell, sell the movie. (Comic book reader version: Download Psycho Pressbook)
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The Care and Handling of Psycho was a supplement to the regular pressbook. In this guide we can see how much William Castle's impresario and huckster driven movie promotion was embraced by Alfred Hitchcock, who also had a natural and unabashed gift for playing up the terror with his dry humor and physical presence.
Comic book reader version: Download Care and Handling of Psycho
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Here's the theater herald for Psycho, a giveaway for patrons that gives the theater's address and promotion for the movie (such as times and dates). Note how Alfred Hitchcock easily immerses himself into the William Castle kindly-huckster persona.
One of the more impressive classic movie pressbooks in my collection is The Day the Earth Stood Still. Large format, 24 pages, and with a newspaper-styled herald attached. A great pressbook for a great movie. Enjoy.
Comic book reader version: Download Day the Earth Stood Still Pressbook
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Making comparatively little money during the original run of their highly popular Columbia short subject movies, the rebirth of the Three Stooges was ignited after their movies played on televisions across the country starting in 1959. Even Zacherley, the Cool Ghoul, hosted The Three Stooges Show for a short time. The comedic trio still didn't get any money from the television airing of their 190 short movies, but their renewed popularity brought new movie deals and projects for a time, until Larry Fine and Moe Howard passed away in 1975.
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I love the folder-type double bill pressbooks with separate inserts for each movie (or campaign manuals as they were called, too). Here's one from American International Pictures touting a double bill of The Amazing Colossal Man and The Cat Girl. I have The Cat Girl waiting for me–on my DVR–courtesy of TCM. I don't think I ever caught that one. But who hasn't seen The Amazing Colossal Man?
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The Amazing Colossal Man (1957), The Cat Girl
Double Bill PressbookRead More »
Roger Corman directed fourth movie, Day the World Ended, starred Richard Denning, Paul Birch, and Marty the Mutated Monster courtesy of Paul Blaisdell. Double billed with The Phantom From 10,000 Leagues, the pair made a tidy profit. It was the first double feature offering by American Releasing Corporation, later known by horror fans as American International Pictures. Day is the better of the two movies.
Comic book reader version: Download Day the World Ended Double Bill
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Day the World Ended (1955),
The Phantom From 10,000 Leagues
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The costumes worn by the aliens always fascinated me. And flying around in those spaceships wouldn't be too shabby, either.
Comic book reader version: Download Satan's Satellites and Missile Monsters Pressbook
According to the Wikipedia article on The Bat, with Vincent Price and Agnes Moorehead, the movie was released on a double bill with Hammer's The Mummy. I wouldn't mind a midnight showing of this double bill. Hell, I'd watch Price in anything.
ComicRack and YakReader version: Download The Bat Pressbook
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Here's a good pick for your Halloween movie viewing. Note the humorous angle over-played in this pressbook to promote the movie. Comic book reader version: Download Bucket of Blood Pressbook
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This theater herald is for Love Slaves of the Amazon. I bet you didn't know Curt Siodmak did more than just write The Wolf Man.