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Pressbooks (Horror, Sci Fi, Fantasy)

Now You See Him, Now You Don’t (1972)
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Wikipedia notes this is the first Disney movie to be shown on television in a two-hour time slot, in 1975. Previous movies were edited or shown in two one-hour time slots. As usual, Disney heaps on the tie-ins, from jewelry to wallets and purses, to the Dell comic book. There’s also a tie-in to ‘Teen magazine. A plus for the movie is all the memorable stars appearing in it like Kurt Russell, Jim Backus, William Windom, and Cesar Romero to name some of them. The New York Times reviewer, Howard Thompson, at the time, said to try the real McCoy and see the original The Invisible Man, although other critics were kinder.

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Now You See Him, Now You Don’t (1972)
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Captain Video: Master of the Stratosphere (1951)
Pressbook

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First, I'd like to confirm that I want the Capt. Video wallet and hosiery. The two-way radio and basque shirt with day-glow are also high on my list. Of particular note in the series is the Mu-ray camera, which allowed viewing of imagery of past events. This ability, in scientific or magical variations, appears in later genre movies and television series. A highly successful serial for Columbia, it is the only one built around a television series. The Honeymooners TV or Not TV episode (my favorite one) has Norton and Ralph pooling their money to buy a television set. Much mayhem ensues as both try to share it but disagree on what to watch, with Captain Video being a major sticking point as Norton, wearing a space helmet, puts up a fight. To infinity and beyond! Here's the rare Captain Video pressbook for your galactic pleasure.

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Freaks (1932) Re-Release Pressbook

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Tod Browning’s Freaks remains still freaky after all these years. Here’s the 1949 re-release pressbook. I’m surprised the studio had enough gumption to make audiences again squirm in their seats with another showing. This movie works its black magic by turning the monstrous, like a reflection in a mirror, back to the viewers. Browning made us uncomfortable because of our limitations, not those of the circus performers considered freaks because of their physical differences. A truly amazing movie, whose awkwardness from silent movie conventions and melodramatic performances only heightens its unnerving effect one feels after watching it.

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Island at the Top of the World (1974) Pressbook

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A lost viking civilization in the Arctic provides the theme for this fantasy film with David Hartman. Winnie the Pooh and Tigger Too was the other part of the double bill theater showing. Some critics at the time liked Winnie and Tigger more than Hartman. Island’s pressbook, as usual, throws everything into promotion. Did you know that toothsome means attractive? Agneta Eckemyr is described as “toothsome enough to make a mummy drool.” As usual with many pressbooks, female actors were often treated as mostly eye-candy fluff and glamour objects.

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Tron (1982) Pressbook

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A Disney pressbook is always a tutorial on what movie promotion was all about in the decades before the internet and social media news. Disney, especially, went all out for tie-ins. This Tron pressbook is no exception when it comes to those tie-ins and promotions. There is also an interesting vibe in the articles regarding computer imagery: it’s so 1980s. ” The computer plays a major role in Tron, and, indeed, is playing a greater and greater role in our everyday lives. The use of the computer by the average person, while not yet commonplace, is growing phenomenally, and you should capitalize on this new interest…” For those of you who grew up during the birth of the home computer age, this pressbook provides a lot of nostalgia too.

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The Wicker Man (1973) Pressbook

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A truly terrifying movie in so many ways. And, of course, there’s Britt Ekland’s slappy nude dance, too. Instead of trying to remake an already excellent movie, the Nicolas Cage Wicker Man should have gone for a sequel instead. Who wouldn’t want to see Lord Summerisle burn bright when the harvest fails again the following year? Download The Wicker Man Pressbook (Comic Reader Version). See more pressbooks From Zombos’ Closet.

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Chandu the Magician (1932) Pressbook

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This fragile 16 x 21.5 inches, 12 pages, pressbook for Chandu the Magician, starring Bela Lugosi as the sinister villain, is very impressive. Unfortunately, the pulpy paper has taken a beating. I was surprised when the dealer and collector I purchased this from sent the pressbook folded sharply to a quarter of its size, which caused further damage to the interior pages. I expected saner handling, especially from a fellow collector. Oh well, at least I have it. Here’s the Return of Chandu pressbook portfolio that was also impressive, and the Mexican lobby card.

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The Witching Hour (1934) Pressbook

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A clairvoyant gambler hypnotizes someone who later murders somebody else. Cue the crime and mystery drama. Early pressbooks were often printed on newsprint paper, so they don’t hold up too well and brown with age. But that gives them a certain charm, don’t you think? What’s also charming are the promotional ideas for The Witching Hour. For instance, take this one: “In every town there are large clocks displayed, on the sidewalk or in windows, which are daily consulted by large numbers of persons for the correct time. For example, there is usually such a clock in a telegraph office or jeweler’s window…” Then there’s the ambulating street clock that chimes as it goes. Ah, the good old days–of promotion, that is.

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