From Zombos Closet

Pressbooks (Horror, Sci Fi, Fantasy)

Mandrake the Magician (1939) Pressbook

Here’s another Columbia movie serial pressbook for a comics hero, Mandrake the Magician. Lots of magical promotion for this movie can be found here. Wikipedia mentions that Mandrake may possibly be the first superhero (he appeared in 1934).

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New Adventures of Batman
and Robin, the Boy Wonder (1949)
Pressbook

Here's another rare pressbook that recently went for over a thousand dollars at auction (crazy over-bidders!). Columbia's promotion for Batman and Robin is pretty smashing in these 16 pages. Of note is the single, but still important, promotion, Attract the Girls! on page 6. Looking back on those costumes, we can snicker a bit now, given all the high-tech stuff done today for the Batman movies, but audiences must have been just as thrilled back then as we are today.  As for me, I've not seen this serial yet, and look forward to doing so. The poster art is exciting. This one's for Will Meugniot on Facebook, who posts lots of wonderful animation, movie, and comic book stuff you shouldn't miss.

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New Adventures of Batman and Robin Pressbook 01

Now You See Him, Now You Don’t (1972)
Pressbook

Wikipedia notes this is the first Disney movie to be shown on television in a two-hour time slot, in 1975. Previous movies were edited or shown in two one-hour time slots. As usual, Disney heaps on the tie-ins, from jewelry to wallets and purses, to the Dell comic book. There’s also a tie-in to ‘Teen magazine. A plus for the movie is all the memorable stars appearing in it like Kurt Russell, Jim Backus, William Windom, and Cesar Romero to name some of them. The New York Times reviewer, Howard Thompson, at the time, said to try the real McCoy and see the original The Invisible Man, although other critics were kinder.

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Captain Video: Master of the Stratosphere (1951)
Pressbook

First, I'd like to confirm that I want the Capt. Video wallet and hosiery. The two-way radio and basque shirt with day-glow are also high on my list. Of particular note in the series is the Mu-ray camera, which allowed viewing of imagery of past events. This ability, in scientific or magical variations, appears in later genre movies and television series. A highly successful serial for Columbia, it is the only one built around a television series. The Honeymooners TV or Not TV episode (my favorite one) has Norton and Ralph pooling their money to buy a television set. Much mayhem ensues as both try to share it but disagree on what to watch, with Captain Video being a major sticking point as Norton, wearing a space helmet, puts up a fight. To infinity and beyond! Here's the rare Captain Video pressbook for your galactic pleasure.

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Captain Video Pressbook 01

Freaks (1932) Re-Release Pressbook

Tod Browning’s Freaks remains still freaky after all these years. Here’s the 1949 re-release pressbook. I’m surprised the studio had enough gumption to make audiences again squirm in their seats with another showing. This movie works its black magic by turning the monstrous, like a reflection in a mirror, back to the viewers. Browning made us uncomfortable because of our limitations, not those of the circus performers considered freaks because of their physical differences. A truly amazing movie, whose awkwardness from silent movie conventions and melodramatic performances only heightens its unnerving effect one feels after watching it.

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Tron (1982) Pressbook

A Disney pressbook is always a tutorial on what movie promotion was all about in the decades before the internet and social media news. Disney, especially, went all out for tie-ins. This Tron pressbook is no exception when it comes to those tie-ins and promotions. There is also an interesting vibe in the articles regarding computer imagery: it’s so 1980s. ” The computer plays a major role in Tron, and, indeed, is playing a greater and greater role in our everyday lives. The use of the computer by the average person, while not yet commonplace, is growing phenomenally, and you should capitalize on this new interest…” For those of you who grew up during the birth of the home computer age, this pressbook provides a lot of nostalgia too.

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The Wicker Man (1973) Pressbook

A truly terrifying movie in so many ways. And, of course, there’s Britt Ekland’s slappy nude dance, too. Instead of trying to remake an already excellent movie, the Nicolas Cage Wicker Man should have gone for a sequel instead. Who wouldn’t want to see Lord Summerisle burn bright when the harvest fails again the following year? Download The Wicker Man Pressbook (Comic Reader Version). See more pressbooks From Zombos’ Closet.

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Chandu the Magician (1932) Pressbook

This fragile 16 x 21.5 inches, 12 pages, pressbook for Chandu the Magician, starring Bela Lugosi as the sinister villain, is very impressive. Unfortunately, the pulpy paper has taken a beating. I was surprised when the dealer and collector I purchased this from sent the pressbook folded sharply to a quarter of its size, which caused further damage to the interior pages. I expected saner handling, especially from a fellow collector. Oh well, at least I have it. Here’s the Return of Chandu pressbook portfolio that was also impressive, and the Mexican lobby card.

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Chandu the Magician Pressbook 01