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The Hound of the Baskervilles
Mexican Lobby Card

This striking lobby card, with its garish graphics and perfect inset scene, is more effective than the movie. Instead of a blazing hell-fire hound, this movie’s dog is rather docile when attacking anyone. Add the ludicrous head-piece to the scrawny four-legged fiend and any potential excitement is sucked away pretty quickly.  With Christopher Lee and Peter Cushing (both men played Sherlock Holmes at various times), you would expect more Hammer terror. The travails of getting a “suitably ferocious Hound on film” are detailed in Brian Patrick Duggan’s excellently researched Horror Dogs: Man’s Best Friend as Movie Monster if you would like to know more.

The Hound of the Baskervilles Mexican lobby card.
 Hammer’s The Hound of the Baskervilles Mexican Lobby Card

 

The Hound of the Baskervilles
Mexican Lobby Card
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Cinderella (1950) Campaign Book – B

You can see the Cinderella Campaign Book – A (pressbook) over here. This Campaign B part of the pressbook contains the amazing, and versatile, marketing tie-ins and promotions for the movie. Beginning with Mickey Mouse, Walt Disney saw the potential of revenue streams coming from the Disney characters. Starting with Snow White and the Seven Dwarfs, Disney’s movie merchandising simply exploded from that point on. Of course, toy tie-ins for his children’s fare did very well, while misfires like the toys for The Black Hole (1979), an ambitious if somewhat obtuse allegorical science fiction leaning on the darker side, scared the kids more than enthralled them. Disney’s best foray into the supernatural is the suspenseful The Watcher in the Woods (1980) with Bette Davis.

Comics Reader version: Download Cinderella Book B

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Comixscene Doc Savage and The Shadow

From the first issue of Comixscene (1972), Jim Steranko's news and history newspaper for comics art, come this Doc Savage centerfold and The Shadow splash page. The centerfold has Steranko's Doc surrounded by images from other notable artists. The splash page is the image that netted Steranko's work for The Shadow with DC. Both are awesome. Comixscene was very much like The Monster Times, although with less graphics and more text for each article. In his comics work, Steranko brought a new, adult intensity to his layouts, characters, and action sequences, melding pop art elements within the comic page that were mind-bending and ground-breaking for young guys like me reading his Nick Fury Agent of S.H.I.E.L.D. My favorite memory of him is when I saw him during an early Phil Seuling-organized comic convention, behind his table, with two femme fatales at his sides. He was smartly dressed to the nines, and completely not conforming to the usual decorum for comic artists back then. I still don't know if he was doing a put on or he was serious, but man, he could draw like no one else so why not act like it? As I recall, he was also around my height (that would be…not tall), and he dabbled in escapology (which I was also doing at the time), so he reminded me of Houdini. He had the that tough, secure attitude too.

Steranko doc savage comic scene
Steranko shadow comic scene

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Hat, Coat and Glove (1934) Pressbook

While the movie may rate only 5.7 on IMDb, I give its pressbook a higher rating. The cover is striking, using poster art from the movie. The use of darker and lighter green highlights adds a nice punch. Ricardo Cortez starred as Sam Spade in the 1931 Maltese Falcon, which is not my favorite Spade or Falcon. Wikipedia states this is a pre-code movie, but the Hays Code started in 1930, and was enforced by 1934. Oopsy?

Version for your comics reader app: Download Hat Glove and Coat

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Boy Slaves (1939) Pressbook

Recurring themes in some movies of the 1930s and 1940s centered around boys, streetwise or collegiate, boy gangs, and boys in trouble, either with the law or through exploitation. In Boy Slaves, the trouble stems from exploitation. It's fascinating how much history we don't learn in school. In this instance, it's corrupt business through forced labor in a  Turpentine Camp. Products derived from turpentine were big money during the 19th century. In the 1870s, camps of laborers to tap into pine trees sprung up in northwest Florida. By the 1930s, corruption and abuse took over, forcing prisoners, and those falsely accused of a crime to make them prisoners, into slave labor for these camps. Many black workers were also snared by putting them in debt so that they could never repay what they owed. Instead of cash, tokens or scrip (any substitute for legal money) were used instead. That song, Sixteen Tons, by Merle Travis, may have been about a coal mine company store, but the turpentine camp company store did the same thing to keep workers unable to pay off their debt. Luckily, times changed when other replacement chemicals and the uses for turpentine started drying up. 

ComicRack and YakReader version: Download Boy Slaves Pressbook

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Dancing With Tombstones
by Michael Aronovitz

Dancing with tombstonesMy book review for Dancing With Tombstones first appeared in The Horror Zine. It is reposted here with permission.

Turns out evocation is a good word to describe Michael Aronovitz’s collection of short stories and one novella in Dancing with Tombstones. Sure, there are the de rigueur sudden or drawn-out deaths, but then there are power tools wielded and heavy machinery painfully bumped in to. In-between all that his girls, psychos, martyrs, sacrificial lambs, students and teachers, and unbeknownst victims dance closer to their graves’ edges before toppling in. It is especially in the academic milieu where he nails it, from actual experience, along with some hands-on knowledge of power tools and heavy construction, oddly enough.

His love for tools and tech stretches from Toll Booth—where heavy construction figures ina story told in flashback where the ghost is alluded to while the tired-of-living main character does all the haunting of himself, and Soul Text—where cool tech turns hota convergence of instant access, social media, and a special neural implant, all colliding into quite a freak-out. Where Toll Booth executes a neat little trick that Aronovitz pulls off with a bit of heavy machinery, a mean hand at dialog and inner monologuing, and a bad bully-buddy relationship as the instigator for the downward spiral that begins with one bad act too many, Soul Text lulls us into a potentially real problem to play with our heads because of our childlike acceptance of tech. If you thought Ray Bradbury’s Fahrenheit 451 wall-sized televisions were prescient of where we are heading as a society, you aint’ seen nothin’ yet until you read Soul Text.

The dénouements and dire situations evoked through his characters’ thoughts, words, and points of view will make you loosen your collar a little and have you listening more attentively for unusual sounds as you read. Do not fight it: you will succumb to their words and aching lives and unpleasant quietuses with a knowing nod of guilty satisfaction. His people know or should know, or do not want to know, and there lies the bare bodkin each in turn plunges and twists into themselves. Aronovitz has a knack for extending the twisting part and shortening the plunge, driving home the terrors faced in this collection with a nonchalant yet poetic turn. Perhaps a little too well as he stalls the terror until it creeps in towards the end, suddenly, to wreak its havoc.

Unless he is writing about serial killers, however.

With them he extends the terror throughout, as in The Exterminator and The Matriarch. Between evil clowns and “they all look like Mama” he cracks open the minds of his killers cleanly, in a judicious use of words and descriptions that capture the craziness with a matter-of-fact approach that is unsettling as they crack open their victims. Interesting tidbit: The Matriarch later turned into a pre-chapter for his novel Phantom Effect. In The Matriarch he delivers perhaps the best and most concise fictional witness statement put to print. It comes at the end and goes to the dark heart of experiencing real terror. It will leave an impression.

His plentiful terrors, both large and small, begin with a teacher, in How Bria Dies, who whips up a spooky tale for his unruly middle schoolers, but one so good it evokes something bad. His last terror ends with The Boy in the Box, a lose-win-lose hometown baseball story that gets the boy out of the gear box and onto the field, but that box lies waiting all summer long for a replacement. In the Girl Between the Slats, a surgically structured plot twists into an unexpected personal tragedy stretching three years of delusion and avoidance. In Puddles, an obsessive-compulsive paranoia leads to an improper use of an industrial shop-vac. Clearly, Aronovitz should never be left alone in a Home Depot.

Put to more proper and skillful use are his choice of words, which elevate his stories to a unique balance between the show and the tell, the basic challenge of fiction writing. His paragraphs give both internal thoughts and external actions and situations a depth that is vivid with emotions, that emanate from his characters but, in turn, are then invoked in his readers. An example can be found in How Bria Died, where the word “juking” is used as in “He was in the far corner of the room listening to his iPod, juking his head a bit…” Not many writers would use the word. It’s North American, informal, and means to do a sham move; or, it’s Northern English, Scottish, and means to turn or bend quickly to avoid something. Now think about it. The sentence imagery has the character listening to an iPod, presumably shaking his head to the beat of the music. Either definition you choose, you can see the character’s head bobbing a little up and down or doing a slight downward side tilt, back and forth, like a prize fighter shying away from a well-aimed glove. One simple word, yet he gets maximum impact for imagery in the mind’s eye of the reader.

Here's another interesting example from Toll Booth. “The woman and I shucked hard against each other.” Not many writers would use “shuck,” either, especially in the way Aronovitz does. It’s North American and has a slang meaning, but it usually means the outer covering of corn or shellfish. Its past tense means to remove the outer covering or husk. The way it is used in the sentence is curious. Especially when you realize the woman mentioned is dead. It almost has a sexual connotation given the sentence’s rhythm, but there appears to be a more direct relationship-driven implication here. Perhaps you will figure it out, but only after you read the story to learn more about that unfortunate relationship.

He broadens his approach with more careful choice of words like “Rayovac” (a brand of flashlight for you newbies), “Bazooka” (bubble gum that came with a Bazooka Joe mini-comic), “bent up Genesee Cream ale bottle cap” (soda bottled in Rochester, New York, from 1960), “Good and Plenty” (licorice candy that also had a cartoon character called Choo-Choo Charlie): not just words, but specific products that evoke a location, an age, an environment, and an identity for the narrator more so than simply saying “flashlight” or “bubble gum” or “bottle cap” or “licorice” could ever do. Possibly even evoking a sense of nostalgia in some readers that translates to an emotional tug, connecting them with the character. A sneaky way to endear yourself to your readers, but an effective one because it is so subtle.

One could summarily say that Dancing with Tombstones is filled with teachers making bad choices, kids making bad choices, kids with special needs not being given those choices, and crazies making bad choices for themselves and everybody near them. All those bad choices create bad outcomes, horrible outcomes in so many splendidly imaginative ways. And Aronovitz loves to make you suffer through it all through his honed knives of words and handy power tools of plotting structure. You will love it too.

Eventually. Once you get past the terror of it all.

Dancing With Tombstones
by Michael Aronovitz
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Buck Rogers (1939) Pressbook

In the 1970s, serials were rediscovered by the comic and science fiction fans for good reason: you can criticize the budgets, but the stories were pretty nifty and the imagination ran wild. I always liked Buck Rogers more than Flash Gordon, though I found both a lot of fun and exciting. There's just something really cool about a person who wakes up 500 years later than the year he went to sleep in. 

ComicRack reader version: Download Buck Rogers Pressbook

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Orgy of the Dead (1965) Pressbook

I caught Orgy of the Dead many, many years ago, late one night. For the life of me I can’t remember where, but it may have been a late-night showing on some UHF channel. I was naughty, even then, and UHF had lax standards. After Criswell introduces this magnum opus “I am Criswell. For years, I have told the almost unbelievable, related the unreal and showed it to be more than a fact. Now I tell a tale of the threshold people, so astounding that some of you may faint. This is a story of those in the twilight time. Once human, now monsters, in a void between the living and the dead. Monsters to be pitied, monsters to be despised. A night with the ghouls, the ghouls reborn from the innermost depths of the world,” it goes on and on with topless burlesque dancers and a few monsters standing around a lot. My threshold for amusement dropped out after about 20 minutes. The pressbook for this odd entry into the nudie cutie sub-genre is rather small but also filled with topless women.

I’ve gone all prude and whited out the naughty bits for the sake of not offending anyone with this alluring image, but you can see all the naughty bits in the unexpurgated pressbook.

ComicRack reader version: Download Orgy of the Dead Pressbook

See more, but less naughty (sorry), pressbooks From Zombos’ Closet.

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The Sea Hound (1947) Pressbook

Here’s the 1955 re-release pressbook for The Sea Hound serial with Larry “Buster” Crabbe. The smarty-pants patches promotion, as a giveaway, is novel. Note to “sort patches into two groups: one for small children and one for teen-agers.” On page 2 it’s mentioned that patches were used “for smooth selling of Adventures of Captain Africa and other smash Columbia super-serials.” I quickly reread that pressbook and found the patches were both plastic and cloth, and 2.5 inches. Looks like 1955 was the year for patches as giveaways.

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Phantom of the Paradise (1974) Pressbook

By the 1970s, pressbooks became rather dull affairs, usually black and white, and with an emphasis on poster art (for the newspapers) than pre-canned articles. This 8.5 x 14 inches pressbook shows all its pages, but I placed them out of order to move the poster pages toward the end. If you download the reader version, it will show the pressbook’s pages in their correct order. Phantom of the Paradise is one of those odd movies that, while fetching, doesn’t quite make sense, but just go with it for the rock horror opera aesthetics wrapped around a Faustian bargain and the dread of Dorian Gray. Of course the box office didn’t know what to do with it, at the time, but it’s now a cult movie and rightly so. Brian De Palma went wild with it and it has Paul Williams music. And that works for me.

ComicRack reader version: Download Phantom of the Paradise Pressbook

Don’t be a phantom, play more pressbooks from Zombos’ Closet.

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