Azteca/Mexican Lobby Cards
Mexican Lobby Card:
Las Vengadoras Enmascaradas (1963)
Looks like Zorro has some competition. Careful attention devoted to this lobby card's layout and colors draws your eyes first to the masked characters on the left while inferring their capabilities at providing suitable action for this southwestern actioner. Note the diagonal flow of the card and how two characters, a cowboy on the right and a masked rider on the left, are facing each other. Perhaps a love interest is being hinted at?
Mexican Lobby Card:
Radar Patrol vs. Spy King (1949)
Lots of fisticuffs punctuate the movie serials. This Mexican lobby card for El Rey Del Sabotaje (Radar Patrol vs. Spy King) captures the pugilistic-paced thrills. Striking use of yellow with black, and the tilted position for the inset scene work very well together with the font choices creating an easy to understand and visually exciting layout.
Mexican Lobby Card:
It Conquered the World (1956)
This Mexican lobby card for El Conquistador Del Espacio (It Conquered the World) shows a keen eye for focal structure in its layout. With the monster from Venus glaring out from center, the terrorized woman on left in close-up, and a movie scene with menace an arm's reach away, your eyes are drawn to the title and the creature (which looks much more terrifying here than in the movie) embracing the width of the lobby.
Mexican Lobby Card:
Un Viaje A Venus
First Spaceship on Venus (1960)
I often wonder why some Mexican lobby cards, instead of showing a scene from the movie, use a comic illustration instead. This one for First Spaceship on Venus is a futuristic dreamscape with mesmerizing alien colors and rocketships blazing across the void. I’m still on the fence deciding if the inset “scene” illustration detracts from the lobby’s overall effect. Perhaps stills from the movie weren’t available for inclusion on the card. Or perhaps using a comic book panel-styled scene was thought to be more dramatic. (Which wouldn’t say much for the movie, then, if that were the case.)
