From Zombos Closet

JM Cozzoli

A horror genre fan with a blog. Scary.

Mondo Cane (1962) Pressbook

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The Wikipedia article on the movie Mondo Cane states: "is a horror-documentary film written and directed by Italian filmmakers Paolo Cavara, Franco Prosperi and Gualtiero Jacopetti. The film consists of a series of travelogue vignettes that provide glimpses into cultural practices around the world with the intention to shock or surprise Western film audiences."

I don't understand the horror-documentary label–it may be shocking, but horror? I recall seeing the trailer for this movie while sitting in the theater waiting for the main attraction to start. I was maybe 7 or so. Boy, was I shocked. To this day I still see the bug-eating scene in my head. Of course, now you can go to YouTube and other points Internet to be shocked. But hey, this was back in the 1960s, baby. We had better values then. We kept all the shocking stuff in the movie theaters.

Comic book reader version:  Download Mondo Cane Pressbook

Mondo Cane Pressbook12062016

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What’s Up, Tiger Lily? (1966) Pressbook

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I recall seeing Woody Allen on the Dick Cavett Show promoting this one. When Cavett asked him about the unique approach to the movie and asked if it would really sell, Allen replied he had a unique way to make money: he'd charge people to get out of the theater instead of into it. 

Here's the movie in a nutshell (excerpted from Wikipedia): "Allen took a Japanese spy film, International Secret Police: Key of Keys, and overdubbed it with completely original dialogue that had nothing to do with the plot of the original film. By putting in new scenes and rearranging the order of existing scenes, he completely changed the tone of the film from a James Bond clone into a comedy about the search for the world's best egg salad recipe

Comic book reader version:  Download What's Up Tiger Lilly Pressbook

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The Fabulous World of Jules Verne
And Bimbo the Great
Double Bill Pressbook

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Not trusting in their own fabulous promotion for The Fabulous World of Jules Verne, I suppose they paired it with Bimbo the Great to bolster ticket sales. This double bill pressbook is almost as big as Bimbo. So, you got mystimation (a fabulous animation technique that's quite enjoyable to watch) paired with circuscope (basically European widescreen, I believe) for the single price to "excite and delight."

Fabulous World of Jules Verne Double Bill Pressbook 001

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The Fabulous World of Jules Verne
And Bimbo the Great
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The Fabulous World of Jules Verne (1958)
Movie Herald

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With a promo line like "the first motion picture produced in the magic-image miracle of Mystimation," The Fabulous World of Jules Verne (Vynalez Zkazy) sounds awesome, doesn't it? And you know, it is! Mystimation was an animation technique that combined the live actors with colorful animated set pieces whose style was influenced by Georges Melies and Victorian engravings. Add to that the wonderful score by Zedenek Liska and you have a treat for both eyes and ears. 

Fabulous World of Jules Verne Herald 001

Fabulous World of Jules Verne Herald 002

Fabulous World of Jules Verne Herald 003

Psycho (1960) Pressbook

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I already posted the rare The Care and Handling of Psycho companion guide that came with this 32 page pressbook, and the 4 page herald. Taken as a whole, this was an impressive promotional campaign that copied the William Castle zeal for movie promotion and took it into overdrive, tapping into Alfred Hitchcock’s cheeky macabre sense of humor to sell, sell, sell the movie. (Comic book reader version:  Download Psycho Pressbook)

Psycho Pressbook Kit Sheet

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