From Zombos Closet

JM Cozzoli

A horror and movie fan with a blog. Scary.

Hopalong Cassidy Mexican Lobby Card

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By now you may have noticed I'm a horror AND western movie fan. (Well, toss in science fiction, fantasy, film noir…) Here's a tidy Hopalong Cassidy Mexican lobby card, with the requisite  gun and tussle illustration. This one's unusual in that the English title isn't mentioned. While Hasta el Ultimo Cartucho translates to "until the last cartridge," I'm not sure which Hopalong movie this lobby relates to. I haven't watched all of them, so I can't match up the scene to its movie.

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Sangaree (1953) 3D Movie Pressbook

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I picked up this pressbook because it is Paramount's first 3D movie. Unfortunately, someone actually cut out some of the ad mats to use them. Go figure! But it's a hefty pressbook for a period costume romance drama, nonetheless. From a period in movie history when the 3D process was a novelty; now it's just an excuse to charge higher ticket prices. On another note, this pressbook is appropriate for Valentine's Day. So let the kissing begin.

Comic reader version: Download Sangaree Pressbook

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The Witching Hour (1934) Pressbook

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A clairvoyant gambler hypnotizes someone who later murders somebody else. Cue the crime and mystery drama. Early pressbooks were often printed on newsprint paper, so they don’t hold up too well and brown with age. But that gives them a certain charm, don’t you think? What’s also charming are the promotional ideas for The Witching Hour. For instance, take this one: “In every town there are large clocks displayed, on the sidewalk or in windows, which are daily consulted by large numbers of persons for the correct time. For example, there is usually such a clock in a telegraph office or jeweler’s window…” Then there’s the ambulating street clock that chimes as it goes. Ah, the good old days–of promotion, that is.

Comic reader version: Download The Witching Hour Pressbook

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Witness to Murder (1954) Pressbook

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I’ve not seen this movie on TCM yet, but the pressbook is stylish and, with the use of the black and yellow on the cover, striking. Along with the illustration it hints at criminal activity, romance, and danger. I’m not sure how Hollywood Bread ties into the movie promotion, but of course there are cigarettes, rain coat, and wrist watches, too. And fine dishware and furniture. All for a crime noir. With Gary Merrill, Barbara Stanwyck, and George Sanders, you can’t go wrong.

Comic reader version: Download Witness to Murder Pressbook

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