One of the pleasures reading these old pressbooks is learning all the creative ways promotion was done before social media. In this UK pressbook for Dracula Has Risen From the Grave, there’s the public service announcement from a mobile van driving through town and the lighting of the theater lobby a nice ominous green to prime the audience’s mood. Then of course you have the catchlines: “Harrowing Ferment of Feat; Not for Those of a Nervous Disposition; It Will Fascinate and Stun You, etc.” Interestingly enough, those catchlines can work with just about anything these days too.
