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In Mizzoura (1919) Pressbook

The story of a “gentle-man” who was a cad, of an uncouth sheriff who was a “prince,” and of a girl who was taught by better adventure to know the truth (from the pressbook).

Based on the play of the same name, this “photoplay” was directed by Hugh Ford. Unfortunately, no prints of the film are known to exist. The movie’s pressbook, however, provides a lot of information and promotion. What’s really cool is the inclusion of the accessories ordering sheet and pricing sheet, which later pressbooks left out. Early movies were often based on stage plays and their pressbooks were often substantial (this one clocks in at twenty pages). One quickly gets the sense that, back then, given that the printed word was the media du jour, a lot of people read a lot. Unlike today, where we have a lot more multi-media to view, but less people actually reading. Another interesting tidbit is the mention of slides the theater can use for promotion. These magic lantern glass slides, 3.25 x 4 inches (cost .15 cents), would be shown before the main feature or in-between films, to provide a coming-attractions promotion. Today, of course, we have movie trailers, ad nauseum, to zing and pow us into ticket-buying submission.

In Mizzoura 1919 silent movie pressbook

In Mizzoura 1919 silent movie pressbook In Mizzoura 1919 silent movie pressbook In Mizzoura 1919 silent movie pressbook In Mizzoura 1919 silent movie pressbook In Mizzoura 1919 silent movie pressbook In Mizzoura 1919 silent movie pressbook In Mizzoura 1919 silent movie pressbook In Mizzoura 1919 silent movie pressbookIn Mizzoura 1919 silent movie pressbookIn Mizzoura 1919 silent movie pressbookIn Mizzoura 1919 silent movie pressbookIn Mizzoura 1919 silent movie pressbook
In Mizzoura 1919 silent movie pressbookIn Mizzoura 1919 silent movie pressbookIn Mizzoura 1919 silent movie pressbookIn Mizzoura 1919 silent movie pressbookIn Mizzoura 1919 silent movie pressbookIn Mizzoura 1919 silent movie pressbookIn Mizzoura 1919 silent movie pressbook

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