From Zombos Closet

July 16, 2024

The Terror of the Tongs (1961) Pressbook

As noted in The Hammer Vault: Treasures From the Archives of Hammer Films by Marcus Hearn, the Kinematograph Weekly stated “the principal ingredients are sex, revenge, mystery and murder and a talented and attractive cast vigorously churns them into exciting screen chop suey.” Hearn goes on to describe Christopher Lee’s return from a sunny vacation on the first day of shooting causing issues for the makeup team: he had a nice tan. Hammer’s board of directors also delayed the film’s opening date “considering the film to be below par.”

But I like it. I find Lee’s Fu Manchu-like performance (The Face of Fu Manchu followed in 1965), while rightfully questionable today, is still quite fear-inducing.

The film’s U.S. release, care of Columbia, for which it was again billed with Homicidal, had occurred a few months earlier on 15 March (though for some Stateside dates, Tongs played with The Warrior Empress [1960] or Hammer’s Sword of Sherwood Forest [1960], the latter of which must have made for a curious double bill). Hammer Complete: The Films, the Personnel, the Company, Howard Maxford, McFarland

terror of the tongs british pressbook

The Love Bug Ad Pad

The Ad Pad supplement usually came with the movie’s pressbook. It contained the print adverts for the movie that could be used in newspapers. Newspaper advertising was king before the internet took over movie promotion. Each ad pad contained a range of sizes and alternative poster art and wording to promote the movie. The theater manager would place an order for the flong that matched the advert they wanted to use. Once they had it in hand, it went to the newspaper to print the advert from it.

What makes this ad pad special is the Final Billing Requirements on page 9. The table gives a rare insight into the legal aspects of displaying cast and production credits after contracts are signed. It Came From Hollywood is not only an AIP fan, but they love Disney too and were kind enough to supply these images.

the Love Bug movie ad pad