June 15, 2023

This is the original release pressbook for Cinderella (1950).  It is noted as Campaign Book A because it was accompanied by Campaign Book B, which contained a record-making amount of merchandizing. I will post Book B, shortly. This one, with 20 pages of promotional goodness, is pretty amazing all by itself. Disney was incredible at tie-ins merchandising for all of their animated movies. After Pinocchio (too dark), Bambi (too real), and Fantasia (too cerebral) didn't do well at the box office, putting Disney in the red, Cinderella (just right with its struggling local girl makes good story) saved the day. 

Version for your comics reader: Download Cinderella Pressbook

There are more pressbooks to try on for size, From Zombos' Closet!

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Cinderella (1950) PressbookRead More »

Digging deep into the closet, I found this promotional brochure from Turner International for the animated Wizard of Oz (1990) television series. It is a simple pop-up when you open it, but eye-catching, nonetheless. I am a big fan of pop-up books (and who isn't?). In this animated version (and there were actually quite a few animated versions), Dorothy returns to OZ and kicks it up with old and new friends (and enemies).

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The Wizard of Oz Animated (1990)
Promo BrochureRead More »