December 2020

This pressbook for Fort Vengeance is more interesting than the movie. The campaign art promoted the "red savage" theme in the usual way (war paint, axe, feathers, and menacing face). Rita Moreno starred in a cardboard role and sold cardboard bread in a Hollywood Bread tie-in. Interesting to note that bread was a common tie-in (called tie-up here) with westerns, especially for television. The pressbook mentions "the movie was filmed in color to bring out the scenic splendor of the Canadian Northwest, but the movie was shot indoors and outdoors in California. 

ComicRack reader version: Download Fort Vengeance Pressbook

You don't need to go on the warpath to see more pressbooks From Zombos' Closet.

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Fort Vengeance (1953) PressbookRead More »

Clean-living prizefighter makes good. Monogram made 12 movies based on Ham Fisher’s comic character, Joe Palooka. Lots of movies and shorts in the 1940s and 1950s knocked out stories centered around the boxing ring. We tend to label more contemporary comic book inspired movies as franchise, merchandise, and sequel-itis prone properties, but merchandising and repeated entries for a property started decades ago, even before Star Wars. If it’s hot its cloned more than a gaggle of storm troopers, when the force of an insatiable audience kicks in.

ComicRack reader version: Download Gentleman Joe Palooka Pressbook

Don’t get boxed in. You can see more prizefighting pressbooks from Zombos’ Closet.

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Gentleman Joe Palooka (1946) PressbookRead More »