The Lone Ranger and
The Lost City of Gold (1958) Pressbook

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An incredible amount of merchandising went into promoting the Lone Ranger, even before he hit the theaters. With television episodes, comics, books, radio, toys, and General Mills and American Bakeries food products already gobbled up by kids daily, a movie would be easy to promote. Hi-Yo, Silver! indeed.

Comic reader version:  Download Lone Ranger Pressbook

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The Lone Ranger and
The Lost City of Gold (1958) PressbookRead More »