Here's a very special pressbook from the closet vault. It's the 12 x 17.5 inches Advertising Book for The Return of Chandu. This, the Publicity Book, and a theater giveaway Chandu Mask were presented in a large, eye-grabbing folder. Quite an impressive promotional presentation for this serial starring Bela Lugosi.
This is the large (12 x 18.5 inches), attention-getting, pressbook presentation folder that the Return of Chandu promotional materials were held in. Note the two grommets in the middle, representing the door knobs: I'm guessing there was a ribbon or ornate string that tied the two front panels closed. Quite a presentation to theaters for this action-packed and melodramatic serial headed by Bela Lugosi as Chandu. See the Publicity pressbook , Advertising pressbook, and the theater giveaway Chandu mask this folder contained.
Only 4 pages, but packed with promotional material for Chandu on the Magic Island, with Bela Lugosi. The original serial was edited down to 2 movies, The Return of Chandu and Chandu on the Magic Island. One of Lugosi's best roles, but often forgotten between his Dracula and Ygor triumphs.
I already posted the herald for this movie, so here's the pressbook. Notice anything odd about it? What's a reference to Batman doing here? The first air date for the popular and influential Batman television series, starring Adam West and Burt Ward, was in 1966. American distributors for A Study in Terror must have thought linking Sherlock Holmes with the more campy Batman would be a good butts in seats gimmick. Wow. Great way to sell a horror movie starring two iconic figures, one fictionally good, one all too real evil.
Here's the theater giveaway to help promote the showing of A Study in Terror with John Neville as Sherlock Holmes. While Sir Arthur Conan Doyle had engaged in speculation as to who Jack the Ripper really was, his fictional creation never did.
Here's a very special pressbook from the closet vault. It's the 12 x 17 inches Publicity Book for The Return of Chandu. This, the Advertising Book, and a theater giveaway Chandu Mask were presented in a large, eye-grabbing folder. Quite an impressive promotional presentation for this serial starring Bela Lugosi.
That look of Richard Denning in the poster art? Priceless. You don't often (pretty much never, really) see a man recoil in terror in movie poster art. Women are the helpless, emotional victims, not men. I wonder what he thought about it when he saw what the marketing team had dreamed up? Love the coloring page. One of these days I'll compile a post on coloring pages used for movie publicity. Kind of odd, kind of fun, they're a promotional gimmick I'm not sure as to their effectiveness, and who the targeted audience was for them.