An all-star cast couldn't generate enough buzz for this Irwin Allen disaster movie to survive its box office, but this oversized, 32 page, pressbook for The Swarm is still killer. Irwin Allen, by the way, added all those spiffy aliens to his television shows like Voyage to the Bottom of the Sea because he felt it boosted ratings. Known as the Master of Disaster, his disaster movies could be rather disastrous financially, but The Towering Inferno is a good flick.
In this second part to Walt Disney's 20,000 Leagues Under the Sea movie pressbook we see the ad mat pages (newsprint and poster advertisements), the coloring page (a subject I will explore in a future post), the theater displays such as banners, flags, etc., and the always interesting exploitation ideas.
I love Krull. It's the quintessential 1980s movie that mashes up a little of this, a little of that. This 8.5 x 14 inches, 24 page, pressbook is surprisingly complete in promotional variety. You have the Krull-ering Contest to color in our hero and damsel in distress, the A-maze Your Audience maze activity, and two photo quizzes named Other Worlds and Heroes. Now if they only had given away the Magical Glaive as a theater promo, I'd be in heaven now, tossing it about bringing down my foes.
Another splendidly designed folder-styled double bill pressbook from Howco International for their drive-in trade: My World Dies Screaming and Lost Lonely and Vicious. My World Dies Screaming touted using the gimmick of subliminal perception with their "The First picture in 4th Dimension, See it without glasses!" This 4th dimension consisted of using one-frame images to heighten your anxiety and fear. Needless to say, it wasn't "destined to be the most talked of picture of all time!" But you can admire the hyperbole at least, as it is attention-catching.
Gog and Magog go bad. Originally shot for 3D, it was mostly shown flat due to its release during the tail end of the 3D craze. I vaguely recall seeing this movie, but not sure if it was in a theater or on television. Not bad for a budget of $250,000. Robotic and computer construction very 1950s. Premise has NOVAC, the computer, being manipulated to control Gog and Magog, the two robots, as its henchmen. Mayhem ensues.