In Part 2 of our coverage on the Moon Zero Two pressbook, the last 7 pages include more publicity and promotion ideas including Revell model kits, color-in drawings for newspapers, luggage for that moon trip (yes, product placement was done in the 1960s, too!), ice cream tie-ins (called tie-ups, here; those Brits are so into bondage), and finally, as if it were an afterthought, the poster blocks page. The marketing for this movie was extensive, judging by this pressbook. Very impressive, really. (Note: the pages do not appear in the order printed.)
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